Terms and Conditions

We provide digital marketing and business growth services that may include, but are not limited to:

• Google Ads and pay-per-click advertising
• Google Local Services Ads
• Facebook and social media advertising
• Search engine optimization (SEO)
• Local and "Near Me" SEO
• Business listing management
• Website development and optimization
• Lead tracking and attribution
• CRM systems and CRM automation
• Automated lead follow-up
• AI chatbots and AI-powered communication tools
• Call tracking, recording, and transcription
• Reputation and review management
• Marketing strategy and consulting
• Conversion optimization
• Other marketing, software, automation, and growth services described in your Growth Plan, proposal, order, or invoice

The specific Services purchased by Client will be identified in the applicable Growth Plan, proposal, checkout page, order form, invoice, or other written agreement.

We may provide Client with marketing analyses, Growth Plans, forecasts, revenue projections, lead projections, customer acquisition estimates, return-on-investment ("ROI") estimates, timelines, or other performance estimates.

All such figures are estimates and projections only.

They are based on information provided by Client, historical data, industry benchmarks, assumptions, advertising conditions, market conditions, conversion rates, average transaction values, customer lifetime value, and other variables.

We do not guarantee that Client will achieve any specific:

• Revenue
• Profit
• Number of leads
• Number of customers
• Search engine ranking
• Advertising cost
• Cost per lead
• Cost per acquisition
• Return on investment
• Timeline
• Business outcome

Actual results may vary materially.

Client understands that marketing performance depends on numerous factors outside our control, including competition, market demand, pricing, sales ability, reputation, Client response times, advertising platforms, economic conditions, and changes to third-party algorithms.

Marketing inherently involves risk.

While we will perform the Services in a professional manner and use commercially reasonable strategies, we do not guarantee any particular financial or marketing result unless a specific written guarantee is expressly included in a separate agreement signed by us.

Past performance, case studies, testimonials, examples, projections, and industry benchmarks do not guarantee future results.

Client agrees to provide accurate, complete, and timely information necessary for us to perform the Services.

Client is responsible for providing or approving, when necessary:

• Business information
• Contact information
• Product and service information
• Pricing
• Offers and promotions
• Logos and brand assets
• Website access
• Domain and DNS access
• Advertising account access
• Google Business Profile access
• Social media access
• CRM access
• Analytics and tracking access
• Photos, videos, testimonials, and other content
• Required licenses or certifications
• Necessary approvals

Client is responsible for promptly responding to leads and inquiries generated through marketing campaigns.

Delays caused by Client's failure to provide information, access, approvals, content, or cooperation do not constitute a failure by Company to perform the Services and may delay expected results.

Client represents that all information supplied to Company is accurate and lawful.

Client is solely responsible for the accuracy of information concerning its business, including pricing, licensing, certifications, guarantees, offers, products, services, locations, and claims.

Company may rely upon information provided by Client when creating marketing materials and campaigns.

Client agrees to pay all fees shown in the applicable Growth Plan, proposal, checkout page, order, agreement, or invoice.

Fees may include:

• Setup fees
• Monthly management fees
• Software fees
• Advertising management fees
• Media or advertising spend
• Usage-based charges
• Third-party platform costs
• Other agreed service fees

Unless otherwise stated, payments are due in advance.

Client authorizes Company and its payment processors to charge the payment method provided for recurring amounts due under the Services.

Advertising or media spend may be separate from Company's service and management fees.

Unless otherwise expressly stated, advertising budgets are paid by Client and are not included in Company's management fees.

Client authorizes the applicable advertising platforms to charge advertising costs associated with campaigns operated on Client's behalf.

Advertising spend already incurred is non-refundable.

Certain Services may require a minimum initial service period.

The applicable minimum commitment, if any, will be identified in Client's Growth Plan, proposal, checkout page, invoice, or order.

Different Services may have different minimum commitment periods.

Client remains responsible for fees due during an applicable minimum commitment period unless otherwise agreed by Company in writing.

After any applicable minimum commitment period has been completed, recurring Services continue on a month-to-month basis unless otherwise specified in writing.

Unless a different cancellation provision is included in Client's order or agreement, Client must provide at least 30 days' written notice to cancel recurring Services.

Cancellation requests must be submitted to Maria@franment.com.

Cancellation does not relieve Client of payment obligations already incurred or amounts owed during an applicable minimum commitment period.

Services will continue, and applicable fees may remain due, through the effective cancellation date.

Unless otherwise expressly stated in writing, fees paid for Services already performed, setup work completed, software activated, advertising spend incurred, or third-party costs incurred are non-refundable.

Company may, at its sole discretion, issue credits or refunds in exceptional circumstances.

Nothing in this section limits any non-waivable rights available to Client under applicable law.

Our Services may rely upon third-party providers and platforms, including search engines, advertising platforms, social networks, CRM providers, telecommunications providers, hosting providers, payment processors, analytics providers, artificial intelligence providers, and other technology vendors.

Company does not control these third parties.

We are not responsible for outages, policy changes, account suspensions, algorithm changes, advertising disapprovals, pricing changes, data loss, platform limitations, or other actions taken by third-party providers.

We cannot guarantee continued access to any third-party platform or feature.

Google, Meta, Microsoft, and other advertising platforms maintain their own rules, algorithms, pricing systems, and approval processes.

Company cannot guarantee:

• Advertisement approval
• Specific advertising placement
• Search ranking
• Cost per click
• Cost per lead
• Number of impressions
• Lead volume
• Account approval
• Continued platform availability

Platform policies and market conditions may change without notice.

Client understands that SEO and local search optimization are long-term marketing strategies.

Search engines determine rankings using algorithms controlled entirely by those search engines.

Company does not guarantee a specific ranking position or that Client will maintain any particular position for any keyword or geographic area.

Rankings may fluctuate.

A "lead" generally means an individual or organization that submits contact information, calls a tracked telephone number, sends a message, completes a form, or otherwise expresses interest through a marketing channel.

Company does not guarantee that every lead will:

• Be qualified
• Answer Client's calls
• Respond to follow-up
• Purchase Client's services
• Meet Client's preferred criteria
• Become a paying customer

Client remains responsible for sales qualification, follow-up, estimates, appointments, contracts, customer service, and closing sales.

Certain Services may include call recording, call transcription, SMS messaging, email communication, automated follow-up, or AI-powered communication.

Client is responsible for ensuring its use of these features complies with applicable federal, state, and local laws, including consent, disclosure, privacy, telemarketing, email, and communications requirements.

Client is responsible for obtaining any legally required consent from customers, prospects, employees, or other individuals.

Certain Services may use artificial intelligence ("AI") to generate, analyze, recommend, summarize, respond to, or process information.

AI-generated content may occasionally contain errors, omissions, or inaccurate information.

Client is responsible for reviewing material business, legal, pricing, medical, financial, or other sensitive information before relying upon or publishing AI-generated content.

Company does not represent that AI-generated output will always be error-free.

Client retains ownership of intellectual property Client provides to Company.

Client grants Company a limited license to use Client's logos, trademarks, photographs, videos, business information, and other materials as necessary to provide the Services.

Unless otherwise agreed in writing, Company retains ownership of its proprietary:

• Processes
• Systems
• Software
• Templates
• Automation
• Workflows
• Methodologies
• Strategies
• Reporting structures
• Technology
• Know-how

Upon full payment, Client may use final marketing materials specifically created for Client to the extent permitted by the applicable service.

Client represents that it owns or has permission to use all content supplied to Company.

Client agrees to indemnify Company against claims arising from materials, trademarks, photographs, videos, claims, or other content provided or specifically instructed by Client that infringes another person's rights or violates applicable law.

Each party may receive confidential or proprietary information belonging to the other party.

Each party agrees to use reasonable measures to protect confidential information and use it only for purposes related to the Services.

Confidential information does not include information that is publicly available through no breach of these Terms.

Company may collect and process business information, contact information, analytics data, advertising data, customer information, lead information, and other information necessary to provide the Services.

Our handling of personal information is also governed by our Privacy Policy.

Client is responsible for maintaining its own legally compliant privacy policy and disclosures where required.

Company may suspend Services if:

• Client fails to make required payments;
• Client violates these Terms;
• Client engages in unlawful activity;
• Client's activities create material legal, reputational, security, or platform risk;
• A third-party platform requires suspension; or
• Continuing the Services would violate applicable law or platform policies.

Suspension does not automatically eliminate outstanding payment obligations.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST BUSINESS OPPORTUNITIES, LOSS OF DATA, OR LOSS OF GOODWILL.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, COMPANY'S TOTAL AGGREGATE LIABILITY ARISING FROM THE SERVICES WILL NOT EXCEED THE AMOUNT OF SERVICE FEES ACTUALLY PAID TO COMPANY BY CLIENT DURING THE THREE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, EXCLUDING ADVERTISING SPEND AND AMOUNTS PAID TO THIRD PARTIES.

Some jurisdictions do not allow certain limitations of liability, so portions of this provision may not apply where prohibited by law.

To the extent permitted by law, Client agrees to defend, indemnify, and hold harmless Company and its owners, officers, employees, contractors, affiliates, and service providers from third-party claims, damages, liabilities, costs, and reasonable attorneys' fees arising from:

• Client's business operations;
• Client's products or services;
• Content or claims supplied or specifically directed by Client;
• Client's violation of applicable law;
• Client's violation of third-party rights; or
• Client's misuse of the Services.

Company will not be responsible for delays or failures caused by circumstances beyond its reasonable control, including natural disasters, internet outages, telecommunications failures, cyberattacks, governmental actions, labor disruptions, platform outages, acts of war, or failures of third-party service providers.

Company is an independent contractor.

Nothing in these Terms creates a partnership, joint venture, employment relationship, fiduciary relationship, or franchise relationship between Company and Client.

These Terms will be governed by the laws of the State of NC, without regard to conflict-of-law principles.

Any dispute will be brought in the appropriate courts located in Union County, NC, unless the parties have separately agreed to arbitration or another dispute-resolution procedure.

Client agrees to contact Company first regarding any billing dispute and provide Company a reasonable opportunity to investigate and resolve the issue.

Initiating a chargeback does not eliminate Client's contractual payment obligations for valid charges or Services properly provided.

Company reserves all rights available under applicable law to dispute improper chargebacks and collect amounts lawfully owed.

Marketing strategies, technologies, platforms, and market conditions change frequently.

Company may modify the methods, tools, vendors, platforms, or processes used to provide the Services when reasonably necessary, provided the overall nature of the purchased Service is not materially reduced without Client's agreement.

We may update these Terms periodically.

The current version will be posted on our website with the applicable effective date.

For existing contracted Services, material changes will apply only to the extent permitted by the applicable agreement and law.

If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions will remain in full force and effect.

These Terms, together with the applicable Growth Plan, proposal, order form, invoice, Privacy Policy, and any separately executed service agreement, constitute the agreement between Client and Company concerning the Services.

If there is a conflict between these Terms and a separately signed agreement, the separately signed agreement controls to the extent of the conflict.

Client agrees that electronic acceptance, electronic signatures, checkbox acceptance, online checkout, or payment for Services may constitute acceptance of these Terms to the extent permitted by applicable law.

Questions regarding these Terms may be directed to:

MSR Inc
Charlotte, NC
Email: Maria@franment.com
Phone: 704-451-4885
Website: www.readysetownconsulting.com

Last updated: 8/23/26